A Relationship Map That Leads Somewhere

Board members embrace the idea of launching — or growing — your organization’s major-gifts program. They get the importance of donor-centered, peer-to-peer fundraising and are ready to partner with staff to establish and deepen relationships with top prospects. The systems are in place, the case has been written, and now … it’s time to “map relationships.” You arrive at a board meeting with a list of your top 100 donors and ask board members to put their initials next to “anyone they know.”