8 Things You Should Never Do in a Fundraising Letter

It's never too early to analyze your last fundraising campaign and get ready for the next. Do you know how effective your direct mail appeal was during last year's holiday campaign?

How many of your appeals went into the trash? How many resulted in a donation? Have you been afraid to even look at your response rate?

Now, writing and packaging a fundraising appeal is hard work. So it's a shame when it falls flat.

If you could ask your donors why they barely looked at your fundraising letter, here's what they might say.