7 Actionable Tips to Improve Your Nonprofit's Content Marketing

A great way to connect new donors with your nonprofit is through content marketing. By sharing the knowledge of what you do, you can give people an “in” to your organization and cause. Here are seven easy and actionable tips for increasing the effectiveness of your nonprofit organization’s content-marketing efforts: Do keyword research, monitor audience response, SEO-optimize your posts, put your audience in the headline, post with regularity, always include an image and encourage social sharing.