3 Ways to Improve Your Nonprofit's Mission Statement

The rampant, widespread use of boring, convoluted language is costing the social sector a lot of money. Here’s why: Nonprofits are spending more to get people involved in their causes simply because no one can understand what they’re saying. The language they use to convey who they are, what they stand for and what they do confuses donors, volunteers, staff and board members. And when people are confused, they don’t fully engage.

Luckily, this is a fixable problem, and there are three things organizations can do to solve it.