3 Fundraising Strategies for Year End and the Final 3 Days of The Year

Do you have some fundraising strategies ready to roll to close out your year end campaign or the final three days of the year? If not, you may want to as, depending on your data source, anywhere from 5 percent to 25 percent of all online giving happens in the last three days of the year. Network for Good, one of my favorite data sources, says it’s 12 percent.

And that’s just online! An estimated $30 billion in the US in total will be given in these past few days, but why? There are a bunch of factors but two key ones here.