Highlights
What Do Donors Really Want?

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: what donors really want, supporter engagement opportunities and treating your nonprofit like a business...

Newsdesk
The Latest
#NPPTrendingNow Ep 41: What Do Donors Really Want?
April 20, 2018 at 11:59 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: what donors really want, supporter engagement opportunities and treating your nonprofit like a business...

The Thin Green Line: Managing Major Gifts Officers, Planned Gifts Officers
April 20, 2018 at 11:53 am

Very early in my career, I was given the assignment of being a planned gifts officer with no experience on the resume. In fact, I was given this assignment while I was directing the annual fund for a university. I also did not have any experience as a major gifts officer...

5 Easy Tips for a Share-Worthy Nonprofit Video
April 19, 2018 at 1:13 pm

Video is the trend of the moment. If you're not creating nonprofit video content for your organization, you really should be. Creating video content doesn’t need to be overwhelming, and you don’t have to spend tons of marketing dollars to create cinematic, lengthy, elaborate videos. Great video content can be short and simple—and still draw awareness to your cause!...

Sizing Up Your Nonprofit Competition
April 18, 2018 at 1:03 pm

Some nonprofit executives fear that the nonprofit pie is a zero-sum game. They fear that there is a limited number of charitable dollars available and that they are in nonprofit competition with other organizations for their share of the pie. We tend not to ascribe to this philosophy; our view is that the dollars in…

Softgiving Partners With MPB to Reinvent Radio Fundraising
April 18, 2018 at 1:00 pm

Softgiving, a financial tech company serving nonprofits, has partnered with Mississippi Public Broadcasting, the statewide NPR affiliate of Mississippi, to reinvent MPB’s well-known radio fundraising drive, “Make a Splash With Change...

The Real Value of Social Fundraising: A Powerful Strategy Not to Be Overlooked
April 17, 2018 at 12:18 pm

While social fundraising is a critical concept to understand, it can also be a complicated one. But when you can embrace the idea and layer it onto everything your nonprofit is doing, it can be a powerful force that can help take your fundraising and awareness goals to the next level. Social fundraising is basically the act of getting people (supporters, donors, evangelists, fundraisers, etc.) to post to their personal networks about the actions that they take related to your cause...