Highlights
5 Ways to End Your Fundraising Year With a Bang

Approximately one-third of all donations are made during the last two months of the year. People tend to be in a giving mood during the holidays and are taking stock of their contributions before the year-end. Since the final months of the year can make or break a nonprofit’s budget, marketing messages to raise important funds kick into full swing beginning as early as Labor Day...

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It Is All About the Donor
October 18, 2017 at 12:18 pm

I felt the potential donor’s pain. It was very clear, and their level of frustration high. A friend had long been involved with a college at a major university. Over nearly a decade, the college’s chief development officer had become a good friend to the prospective major donor and their family...

Why I Care About Your Cause, But Don’t Donate
October 18, 2017 at 12:16 pm

My father, Jack Fulton, died four years ago due to complications from Parkinson’s disease. During the last five years of his life, I was his primary support system, taking him to and from doctor’s appointments, coordinating registered nurse visits, going to the grocery store and helping him with all the other necessities, so that he could live in his home...

4 Tips to Improving User Experience for Nonprofits
October 17, 2017 at 10:43 am

Most nonprofit organizations face unique challenges when launching or simply optimizing an existing website. With so many audiences to engage—from members, advocates, donors and policymakers—content needs to resonate with a range of users, each with varying preferences, behaviors and world views...

Do Your Nonprofit Stories ‘Knock Their Socks Off’?
October 16, 2017 at 11:48 am

Unfortunately, in the nonprofit sector, sympathy is one of the most common feelings caused by sharing a story. We rush to share some facts and leave little room to connect with the person and their conflict. We simply end up feeling sorry for the person. That is not the kind of storytelling that causes listeners and readers to take action...

Why Don’t You Start Asking Monthly Donors for Bequests?
October 16, 2017 at 11:41 am

Never think that monthly donors are too small to ask about bequest gifts. The fact that they give for multiple years and give multiple gifts is a much better indicator than anything else. So, if you need to decide whom to include in your next bequest mailing and your email message, go ahead and include your small monthly donors...

Out-of-Control Major Gift Events Program
October 16, 2017 at 11:36 am

Tell me what you think is wrong with this picture: There is a major gift officer (MGO) who has a caseload, and he is also charged with doing events for the organization. He has three staff members who work with him on this agenda...

Are Your Employees Motivated?
October 13, 2017 at 8:20 am

In my experience, if you hire correctly, and orient and train employees the right way, you will have a happier staff. You need to work each day at providing a positive attitude toward each employee. Lead by example and encourage others to lead. Be a servant leader and understand leading begins with good following...

Why Seed Names Are Important to Your Mailings
October 12, 2017 at 1:18 pm

Who is Travis Bickel? Heard of Nelson Brittles? How about Blanche DuBois? Well, these are all fictional characters from movies, TV as well as stage and screen. They represent my short list of seed names that I use in all my direct-mail marketing campaigns for my nonprofit mailings...

Research for the Future
October 12, 2017 at 1:16 pm

Many fundraisers can point to specific successes that are a result of doing research and applying the findings to create a new program or refine an existing strategy. While surveys are still used for many research efforts, I had an opportunity to probe 21st century research for nonprofits with Dave Goetz, president of CZ Strategy, a marketing firm that helps organizations make sense of their data and then implement messaging and communication changes based on the findings...

Is Your Nonprofit Ready for #GivingTuesday?
October 11, 2017 at 12:42 pm

#GivingTuesday is right around the corner and presents a unique opportunity for nonprofits nationwide to drive in new donors (both financial and time-based). If you are not familiar with #GivingTuesday, it is a national campaign that begins the Tuesday after Thanksgiving (Nov. 28, 2017) and kicks off end-of-year giving for many people around the world...