Highlights
Give the Gift of Technology This #GivingTuesday

Since 2012, the first Tuesday after Thanksgiving has been reserved for a celebration of sharing. Largely an online activist trend, #GivingTuesday is about giving back to society and charity after splurging on Black Friday and Cyber Monday. People all over the world have embraced this day of giving with open arms, as they step up and donate to a cause close to their heart...

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The Latest
4 Challenges of Niche Nonprofit Marketing (and How to Overcome Them)
November 22, 2017 at 11:05 am

Nonprofits engage in marketing to help win support for their causes, attracting potential donors and members, which can be challenging enough. But nonprofits in unique niches face additional challenges, especially if their causes are relatively unknown...

Constituents Do More Than Wear Your Wristbands
November 22, 2017 at 11:02 am

Most people think that anything that gets people to focus attention on their nonprofit leads to good things happening. Increased attention = increased revenue. And no matter what your mission is, you can find ways to connect with prospective constituents. Facebook, of course, is the biggest fish in the pond...

How Trustees Can Help Raise More Major Gifts
November 21, 2017 at 11:58 am

If you are local charity, don’t have a major giving program and assume that rich people wouldn’t donate to your charity, you are missing out big opportunity. Because there is strong evidence available which suggests that rich people love to support local causes...

Discipline Is Beautiful
November 20, 2017 at 12:19 pm

Being disciplined to work out your plan is the absolute key to major gift success. Conversely, it’s the downfall of many major gift fundraisers. At Veritus, we know that introducing a disciplined approach to major gifts will lead to deeper relationships with donors, higher retention rates, lower value attrition rates and much more revenue...

Gobble, Gobble: Grateful for Sustainers
November 20, 2017 at 12:17 pm

I’m one of those people who refuses to go shopping on Black Friday. Instead, that’s the day I sit behind my computer and make donations to the organizations I care about. I’ll make single gifts to most and new monthly gifts to some. The good news is that the list is growing!...

10 Winning Strategies for Your Year-End Fundraising Success
November 17, 2017 at 11:41 am

For most nonprofits, the year-end fundraising season almost always appears suddenly on your calendar. The kids are back in school, the leaves are changing and frost is now appearing daily on your windshields. You can almost feel it in the air that it’s time to start thinking and planning for your winning strategies for your year-end fundraising campaigns...

Quotes Can Inspire Us
November 17, 2017 at 11:33 am

Ever since junior high school, I have been inspired by quotes. My eighth-grade history teacher would provide us with at least one significant quote a week. I was inspired by these quotes on a variety of topics...

Big Problems Generate Small Gifts
November 16, 2017 at 12:11 pm

You may have heard of the fundraising technique called “fundcrushing.” It was presented to me recently as a novel way to raise money. It’s based on the mistaken assumption that your prospective donors will respond if they know truly how huge the challenge is you want to solve...

Live Long and Prosper
November 16, 2017 at 12:10 pm

It’s your ultimate goal: To raise enough money for your organization to be healthy and prosperous … for as long as your important work is needed. Just like Spock said, “Live long and prosper!”...