Highlights
Actual Face Time Improves Donor Relationships

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: CFRE International launches its new Practice Exam; Jeff Jowdy encourages you to get some face time with your donors; and Erica Waasdorp tells you when to upgrade monthly donors... 

Newsdesk
The Latest
Looking for Another Development Position?
July 27, 2017 at 3:56 pm

I recently responded to my third recruiter’s plea (in a week) for interest in a chief development officer position. They wanted to know if I was interested in a great, next job opportunity. If not, could I recommend anyone to them...

Goals: Internal or External?
July 27, 2017 at 10:46 am

Every fundraising program has them: financial objectives, which are set and tracked internal to the organization. We also have fundraising goals, which we communicate to our constituents. I’ll call those “external” goals...

Involvement Yields Insight and Money
July 26, 2017 at 11:46 am

As a strategic planning practitioner, I love the process and the outcomes, but I am saddened when a well-conceived plan just sits on the shelf. From a fundraising perspective, a strategic planning process that engages key constituencies and great minds is a wonderful cultivation opportunity, and the resulting plan should give confidence to donors who might invest in making the plans a reality...

Leveraging Our Biases to Fundraise
July 26, 2017 at 11:43 am

Unconscious bias affects our ability to raise funds for our missions. But their effect doesn’t always have to be negative. Understanding bias allows us to navigate around it, sometimes mitigating its effect, so that it doesn’t impact our bottom lines...

How to Tell Strategic Nonprofit Stories That Raise Money
July 25, 2017 at 11:20 am

Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...

Change Your Mindset: Capital Campaigns Build More Than Buildings
July 24, 2017 at 11:40 am

What’s the first thing you think of when you think “capital campaign?” I’ll bet it’s buildings. Most people believe that capital campaigns raise money for new buildings. In fact, many people think that donors like to give big gifts for buildings...

How to Increase the Success Rate of Fundraising Campaigns
July 24, 2017 at 11:29 am

Most nonprofits rely on donors to fund campaigns that allow their organization to pursue its mission and achieve goals. Convincing prospects to become donors can be challenging if a nonprofit is not taking a strategic approach to identify the most convertible prospects...

Tips on Selling Anything in Major Gift Fundraising
July 24, 2017 at 11:26 am

The point is that in major gifts, the successful major gifts officer (MGO) needs to identify the interests and passions of the donor, then present a program to that donor that matches those interests and passions. Done correctly, these activities eventually cause an economic transaction...

When Is Not a Good Time to Upgrade a Monthly Donor?
July 24, 2017 at 11:18 am

I’ve been a monthly donor for many years. Two years ago, I did a little experiment: I joined 20 organizations to see what they would do (10 small and 10 large organizations). I wanted to experience their “thank you” process, their subsequent communication stream, tax letters, emails, lapsed recapture (if any) and upgrade process...

Don't Forget About the Telephone as a Fundraising Tool
July 21, 2017 at 10:35 am

In July of 1979, I had my first article published in CASE Currents titled “Mini-Phonathon: Many Benefits.” The basic premise of the article was that you can use the telephone to inform, as well solicit funds. I worked at Florida International University in Miami and was the first alumni/development director for the university...