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The Social Media Goldmine for Nonprofits

Social media marketing. These three words bring about different reactions from nonprofit marketers and fundraisers every day. What is clear is that social media and social networking represent some of the most predominant changes to the marketing landscape for nonprofits. One-quarter of the world’s population uses social media. But, what is perhaps more important than the sheer volume of people engaging through social media is the way nonprofit brands can use these unique channels...

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