July 24, 2021
 
 
 

Why Your Donor Will Give Again

by Richard Perry

“I don’t understand why the donor stopped giving,” the major gift officer (MGO) said. “They seemed so interested in what I had proposed last year. They gave and they have been silent ever since.” Stop and analyze each part of this statement…

 
 
 
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The Gift Begins with Securing the First Meeting

by F. Duke Haddad

Think about your fundraising career. Did you take classes, learn from mentors, read books or attempt to gain experience on a trial-and-error basis? Specifically, when thinking about the solicitation process, you probably focused a great deal of energy on what to say and do before, during and after the actual ask process. I had to experiment and learn over time. One facet to the solicitation process that is most important is securing the first meeting. In my opinion, not enough emphasis, training and education is provided on this topic…

 
 
 

Getting Forward to Normal: What Ketchup Packets, Yeast and Nonprofit Mail Pieces Have in Common

by Nick Ellinger

During the pandemic, it seemed like every week there was a shortage of something you just assumed would always be available. There’s even a Wikipedia page called “Shortages related to the COVID-19 pandemic,” that includes not just the titular ketchup packets and yeast…

 
 
 

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The Global Online Fundraising Scorecard

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