It simply makes sense to follow the money. Where is it? Let’s begin with that elephant-shaped piñata in the middle of the room. It’s filled with the majority of all philanthropy. Yup! It’s right inside. You’ve got to figure out how to get the goodies out of it or you’ll just be scrambling for spare change. Major gifts is where the real money is. How do you break open that piñata?...
This week, I was at the Association of Fundraising Professionals International Fundraising Conference in Boston. Many sessions were worth the time away, but there was one, in particular, to remember. Three people took the stage. These three helped launch, build and grow organizations such as Amnesty International, Greenpeace International, Planned Parenthood, Sierra Club, Heifer International and more...
When I embarked on my own in fundraising consulting I had only one client that I served as a sole practitioner. I soon realized that I was missing the synergy of a team. Collaboration is important. We all have different skills. So, as we developed our team, we also looked for redundancy. We didn’t want just one person with a unique set of skills. We wanted backup...
For the more than 1.5 million nonprofit organizations in the U.S., data—big and small—has never been more important in terms of its potential impact on fundraising. The opportunity to further understand, keep and grow donor relationships is huge. But for many of these organizations, there’s a catch—as hopes have risen, so have confusion and concern about using technology to make it happen without draining budgets and sacrificing other efforts...
With the presidential election fewer than eight months away, fundraisers, once again, are faced with the uncertainty of whether political giving this year will impact contributions to their respective organizations. It’s only natural for nonprofit executives and fundraisers to be nervous about how the 2016 presidential campaign will impact contributions to their organizations...
Stop for a moment, go to a quiet place and focus on the problem your organization is dealing with. It could be homelessness, drug addiction, abuse of people or animals, the effects of humankind on the environment—whatever it is, focus on it...
Providing quality services. Raising funds. Promoting public awareness. Regardless of your nonprofit’s core mission, tasks like these are never far from your ever-growing list of things to do. But there’s one more thing you need to add to your list if you haven’t already, and that’s obtaining federal trademark registration for your name...
In last week’s article, I stated, “A nonprofit is not a business. But if you don’t run it like a business, you will go out of business.” A nonprofit organization differs from commercial ventures in many ways, but some important similarities exist...
Recently, we were preparing a collection of stories to share with a campaign steering committee—profound stories of mission impact that moved the heart, and stressed the importance and urgency of the fundraising campaign’s end results...
You don’t have to be a baseball fan to love Yogi Berra. Originator of many popular "Yogisms," including “When you come to a fork in the road, take it” and "It's déjà vu all over again,” Berra was known as much for his malapropisms as his MLB career. One of my newsletter subscribers reminded me of my favorite "Yogism" just the other day. Her organization has considered enrolling in a big-ticket, sustainable fundraising coaching program...
