In this video, see how the National Humane Education Society and ASPCA utilize membership cards in their fundraising direct mail.
Amnesty International is a fundraising organization that sends many different kinds of direct mail, but this oversize mail piece is a standout for a few reasons, including the outer and what's inside.
Fundraising 101: Direct-Mail Basics, pulls together some of the best tips and strategies the pros have to offer in regard to that fundraising workhorse - direct mail.
Among the information you'll learn from it:
- Typical rookie copywriting mistakes - and how to avoid them
- Things you must know about direct-mail fundraising in a tough economy
- Things you absolutely must know about paper this year