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Don’t Knock It Until You Try It—New Ways of Fundraising
May 22, 2019 at 12:21 pm

I can picture a few skeptics out there thinking, “We have a strong major gifts program. I’m not going to dilute that with some new social fundraising fad.” That makes sense, to a point. If you have a robust and successful major gifts program established, do everything you can to keep it thriving!...

Make Succession Planning and Staff Development a Priority
May 21, 2019 at 12:09 pm

Recently I enjoyed lunch with two friends who also happen to be my mentors. One is a former manufacturing operations guru who, for decades, has enjoyed success in human resources. The other is the former CEO of a Fortune 500 company. The focus of the conversation ended up on a vital nonprofit and fundraising topic: succession planning...

Don’t Write the Older Donors Off
May 13, 2019 at 12:52 pm

There is something about social media and online communications that twists many people’s heads around to conclude that the up-and-coming Millennial cohort is where the money is. Couple this conclusion with a “direct mail is dead” view, and you have a deadly combination...

The Importance of Fundraising Metrics
May 10, 2019 at 12:05 pm

I was having a lively discussion with my fundraising staff recently. No matter what your training, every fundraiser typically weighs in on important fundraising metrics to follow for ultimate fundraising success...

The Peer-to-Peer Problem Promulgated
April 30, 2019 at 12:05 pm

I’m trying to get your attention to the peer-to-peer problem that no one is talking about. I know, I know, it’s all the craze right now—up there with low-carb diets. And like all of us bread-, pasta-, potato-deprived people, you will completely fail at it. It’s going to suck all the energy right out of you...

How to Win the Strategic Planning Battle
April 18, 2019 at 12:41 pm

None of us likes to put ourselves in situations in which we feel unsuccessful. For many of us, the response is to metaphorically turn the board over and scatter the pieces. I’ve been thinking about this a lot recently as I’ve been thinking about the lack of strategic planning in many organizations...

The Only Nonprofit Site Migration Guide You Need
April 2, 2019 at 12:27 pm

I love working with nonprofits because they’re in a remarkable position to succeed with SEO. Your website is your lifeblood and whether you use it to rebrand your organization, communicate with the world, collect donations or spread more good, a proper website furthers your nonprofit’s mission...

Why Nonprofits Should Use Google Tag Manager
March 26, 2019 at 11:56 am

If it happens on your website, it can (almost) always be tracked. Most nonprofits we work with are already using Google Analytics. But fewer have heard of Google Analytics' "big brother" in the conversion tracking space—the almighty Google Tag Manager...

Artificial Intelligence Changing Nonprofits: Where We Are and Where We’re Going
March 18, 2019 at 12:18 pm

Right now, the big-ticket item is data. Nonprofits are finally using technology to analyze data to define algorithms, understanding more about their donors and more about their organization. But here’s a buzzword that’s been ringing in different parts of the sector: artificial intelligence...

Predicting the Future—It’s in Your Future
March 14, 2019 at 11:55 am

Benchmarking, while less expensive to produce, simply does not answer our questions sufficiently. Peer-to-peer fundraising must begin using predictive analytics to plan, design and change. If not, we’ll be moving a lot of couches...

3 Steps to Start Your Artificial Intelligence Journey
February 28, 2019 at 1:34 pm

There has been a lot of noise around artificial intelligence, and it can sound intimidating, especially for nonprofits. What is it? What do I need it for? And like most questions, if you don’t know the answers, you may assume it’s not for you...

How to Mitigate the Nonprofit Turnover Rate Problem
February 28, 2019 at 12:11 pm

Is your nonprofit having a hard time finding the adequate resources to carry out its mission? The truth of the matter is that a lot of nonprofits struggle with finding enough resources to support all of their incredible, life-changing missions. But what do “resources” refer to, anyway?...

The Fundraiser's Annual Calendar
February 26, 2019 at 12:00 pm

There are three critical periods in the fundraiser’s annual calendar that you should know about. They are as follows: Period I: The January Surprise, Period II: Summertime and Period III: Year-End...

Data Is Helping Boost Donor Engagement for Nonprofits
February 25, 2019 at 12:21 pm

The adoption of tech tools in the nonprofit space has opened a door to unlimited possibilities. As the sector finally understands how technology fits into our landscape, we are also pressed with the challenge of understanding what each of these technologies is capable of...

Is Your Nonprofit at Risk? Donor Data Protection Is a Global Priority
February 12, 2019 at 12:34 pm

On May 25, 2018, the European Union set into law the General Data Protection Regulation. Although it is intended to protect people living in Europe, you might recall when it came into effect, how your email inbox got cluttered with hundreds of messages from practically every organization that you subscribe to...