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Is a Nonprofit Career in Your Future?
March 15, 2019 at 12:21 pm

I have been writing articles and blogs for many years. I love to promote having a nonprofit career and to share information with others. The by-product of writing is the variety of questions asked of me in a given month. These questions represent a wide range of topics...

How to Use Personalized Marketing to Reach and Activate Donors
March 13, 2019 at 1:16 pm

The days of mass communications are over. Today, people expect a more personalized marketing approach. Consider your own experience—for instance, when you get recommendations from Amazon or other online shopping websites based on your browsing or shopping history...

Your Case for Monthly Giving Success: What You Need to Get Started
March 12, 2019 at 2:45 pm

What's the one thing that your organization can do to truly connect with your donors on a deeper level, lead to greater bequest giving and grow your sustainable income—all at the same time? If you guessed monthly giving, you're right!

10 Ways to Make 2019 Your Most Successful Fundraising Year Ever
March 12, 2019 at 11:36 am

For the past several years, we’ve been advising smart fundraisers to zero in on their individual giving program with a laser-like intensity. And despite the current political and fundraising climate—or perhaps especially because of the current climate—that’s still sound advice. How will you be increasing fundraising revenue AND strengthening donor relationships in 2019? Make plans…

How Long Do Google Ad Grant Applications Take?
March 12, 2019 at 11:32 am

In our experience, helping hundreds of nonprofits get approved for the Google Ad Grant, the average duration of the process is 21.4 days. This, of course, requires a significant caveat. Some organizations that have very responsive teams and lightning-fast webmasters can get it all done much quicker...

The Average Sustainer Gift Is $35 a Month—That’s $425 a Year!
March 11, 2019 at 12:38 pm

It’s tax season. Phew, I just finished mine. It’s such a bear. The good news is that this also means last year’s giving updates are coming in. It is statistics season, and, of course, I’m always on the lookout for the latest statistics when it comes to monthly giving...

Don’t Be Persistent Your Donors… Be Consistent
March 11, 2019 at 12:36 pm

I think I’m changing my language on how a major gift officer’s approach with a donor who is difficult to engage should be. For years, both Richard and I have said you should be patient, yet persistent with a donor… eventually you will come together...

A Penny Is Worth Its Weight in Persuasive Gold
March 7, 2019 at 12:12 pm

What if, instead of asking your peer-to-peer fundraisers to set a revenue goal, you asked them to set a goal around the number of donations they gathered? Instead of asking, for example, “Would you raise $250 to fight childhood cancer?” you asked, “Would you recruit 10 friends to make a donation to fight childhood cancer?”...

7 Reasons to Reframe Your Nonprofit Fundraising Strategy
March 6, 2019 at 11:56 am

While you were sleeping, something transformative happened. People began to behave differently. To get their information differently. To communicate with their friends differently. To purchase things differently. We live in a digitally revolutionized, highly connected, hugely networked zeitgeist...

4 Tips for Thanking Donors
March 6, 2019 at 11:52 am

It’s a fact. Saying “thank you” is key to building strong relationships, and that includes donor relationships. Research by Penelope Burk and others affirms the positive correlation between effective thanking strategies and long-term donor value...

Bind Your Campaign and Donors Together By Finding Shared Values
March 4, 2019 at 12:37 pm

Having conversations about core values will help shape the future of your organization. And publicly posting what you come up with will help keep your organization’s values alive—even if that just means putting some Post-Its on the wall!...

Advice for the New Major Gift Officer
March 4, 2019 at 12:19 pm

It is important to start right in a major gift program as a new major gift officer. And starting with donors, program and back office familiarization is the key. Everything else, while important, is a distraction, in my opinion...

Case Study: Nonprofits Hitting Home Runs With the Google Ad Grant
February 27, 2019 at 11:35 am

The Google Ad Grant sounds almost too good to be true. A question I often hear is, "So, Google is going to give me credit for up to $10,000/month to spend on ads in Google search… and there's no end date? It just keeps going, month after month?"...

Feast and Famine: A View of 2018 Year-End and Beyond
February 26, 2019 at 11:55 am

There were 35 days between Giving Tuesday and New Year’s Eve last year. No doubt, these were some of the most stressful days of the year for nonprofit fundraising teams, with anything from 30 to 50 percent of annual revenue riding on such a relatively short period of time...

Grow Your Monthly Donors in 2 Steps
February 25, 2019 at 12:12 pm

As more organizations start monthly donor programs, it’s imperative to take these two steps to grow your monthly donors. And they’re much easier than you think! You’re probably already doing a lot of it, but you’ve not yet thought about it with your monthly donor hat on...

How Do You Get Major Donors?
February 25, 2019 at 12:09 pm

17 years ago, I was working at one of the top direct-marketing fundraising agencies in the country. We had just landed a brand-new client, and I was in charge of leading the team to work on their account...

6 Ways to Create Fundraising Urgency
February 19, 2019 at 12:52 pm

Fundraising urgency is really a way of life. It doesn’t mean panic. Panic happens often when you have not been moving with urgency, and you have to catch up. Think of the duck, calmly moving ahead on the surface with feet moving rapidly below. Set your goals and then make them happen...

Keeping It Short, Simple and Donor-Centered
February 18, 2019 at 12:33 pm

This week, purpose to keep all your communications donor-centered, avoiding your natural tendency to talk about what you (or others in your organization) want to talk about. And keep it short, simple and to the point...

Plan Ahead to Get More Monthly Donors
February 18, 2019 at 12:30 pm

If you’re sending out direct mail appeals, include the “Make This a Monthly Gift” option on every reply form. It’s there, and nobody can take it away from you. When it comes to monthly giving, try to use as many opportunities in the year as possible...