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3 Most Common Capital Campaign Worries and How to Defeat Them
May 23, 2019 at 10:14 am

Over the last few decades, I’ve spoken with hundreds of people about their biggest fears of getting ready for a capital campaign. While I could make a list of campaign anxieties longer than your arm, three concerns come up again and again...

8 Key Indicators of a Strong Nonprofit Fundraising Campaign
May 22, 2019 at 12:18 pm

What are the key indicators of a strong nonprofit fundraising campaign? In order to have a strong fundraising campaign of any sort, whether it be capital, endowment or even annual, you need several hallmarks of success in place before you launch it...

Monthly Donors: What to Do When Things Go Wrong
May 20, 2019 at 12:14 pm

Of course in your organization, nothing ever goes wrong with your monthly donors. But what would you do if something did? Would you hide? Would you stick your head in the sand and let someone else handle it? Or would you consider your donors and confess?...

How Do You Acquire Major Donors?
May 20, 2019 at 12:11 pm

How are you acquiring major donors? If you are concerned about your major gift pipeline, start reviewing how you are currently bringing in new donors and spend the time and energy it takes to start filling that pipeline. Years from now, you will reap that investment...

Impact Investing Changes the Way Donors Help Nonprofits
May 15, 2019 at 1:04 pm

Today, impact investing has become an essential topic for philanthropic engagement and discussion, and even the Catholic Church has gotten on the impact investment train. Under the direction of Pope Francis, the Church understands that it also takes making money to make a difference...

4 Essentials to Cracking the Monthly Giving Code
May 13, 2019 at 12:39 pm

I know most fundraisers first want to think about creative, but the reality is that monthly giving especially is much more about systems, analysis, being proactive and collaboration. It’s about being willing to solve problems and create opportunities...

Alert: Segment Your Monthly Donors, and Do It Right
May 6, 2019 at 12:41 pm

As I’m working on my presentation for the Bridge Conference on “Flip or Flop,” what has worked and what hasn’t worked in monthly giving, I came across a few examples of what not to do...

Selling Coffee for Good: A Nonprofit Love Story
May 1, 2019 at 11:59 am

The Well Coffeehouse is the setting for a beautiful love story. The Well Coffeehouse is a nonprofit organization in Nashville, Tenn., that sells coffee to build wells for those in water-risk. There are five stores and a roasting facility in Nashville, and one franchise location...

The Peer-to-Peer Problem Promulgated
April 30, 2019 at 12:05 pm

I’m trying to get your attention to the peer-to-peer problem that no one is talking about. I know, I know, it’s all the craze right now—up there with low-carb diets. And like all of us bread-, pasta-, potato-deprived people, you will completely fail at it. It’s going to suck all the energy right out of you...

Using Multichannel Digital Fundraising 'Shoestring' Strategies for Acquisition
April 29, 2019 at 12:18 pm

In this day and age as development professionals, we need to keep our eye both on donor retention and acquisition. It is one thing to retain your current donors, but if you are not constantly acquiring new ones, your donor file will naturally attrition through donors changing addresses, passing on or just choosing not to give...

Major Gift Manipulation Never Works
April 29, 2019 at 10:24 am

If you have attended a training program with a major-gift guru, you have likely learned many techniques and strategies on how to approach major donors. Much of this material is very good. But some of those trainings, a great deal of effort is made to manipulate the donor into giving. Major gift manipulation never works...

One Third of Nonprofits Do Not Ask for Monthly Gifts…
April 29, 2019 at 10:20 am

When I teach webinars aimed at growing monthly giving programs, I typically do some polls. One of the questions I have asked is, “How often do you ask your donors to give monthly?” The sad reality was that 35% said they never asked. My obvious response is, “How do you expect to grow your program?”...

Is Nonprofit Service to Others Part of Your DNA?
April 26, 2019 at 11:50 am

I attended a recent Kiwanis service club luncheon in Indianapolis. The theme of the lunch was nonprofit service by a variety of youth organizations related under the Kiwanis umbrella. Kiwanis International is a global community of clubs, members and partners dedicated to improving the lives of children...

How Hitting Goals Can Damage Your Nonprofit’s Value
April 25, 2019 at 12:16 pm

Each individual metric we track and try to improve upon is a KPI. And if we just try to improve KPIs, we will fail at accomplishing our missions because we are focused on the wrong things. Why is focusing on KPIs bad?...

How Not to Ask for a Major Gift
April 23, 2019 at 8:40 am

Twice in the past month I’ve been asked for a major gift. Pretty much out of the blue. Without much preparation, relationship-building or making of an inspiring case for support. It was clear to me what the charity would get out of it: my money. It was not so clear what I would get out of it. Should I not care?...

How to Keep Your Monthly Donors—Track. Act. Keep. Repeat.
April 22, 2019 at 11:15 am

Make this your new mantra when it comes to monthly donors: TRACK. ACT. REPEAT. KEEP. Just consider the amount you’ll be able to retain. Credit card updater, a call, an email and a letter are tiny investments compared to what these monthly donors are worth in the long run...