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10 Nonprofit Marketing Strategies to Efficiently Engage Millennials
July 16, 2018 at 10:31 am

Social scientists identify several differences between Millennials and other generations. For example, Millennials are less interested in owning cars and houses or starting families than Baby Boomers. However, Millennials also typically have high levels of student debt and may live at home longer than people from other age groups...

What to Do When Your Monthly Donors Click and Leave?
July 16, 2018 at 10:29 am

This problem doesn’t just occur with monthly donors, but with all donors. That last step, finishing the donation is the key. But often, the donor clicks through. They’re ready to make a gift, but for some mysterious reason, they leave. They never finish the donation...

Are You a Lone Wolf?
July 16, 2018 at 10:25 am

History books and our current culture like to tell stories of success of the “self-made man.” We all grow up thinking that if we become the lone wolf and just do something on our own it is more noble than having someone help you. I think that is a pile of garbage...

#NPPTrendingNow Ep 51: How Your Nonprofit Can Stop Donor Extortion
July 13, 2018 at 12:47 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: stop donor extortion, the rise of "rage donations" and Millennials driving our evolving landscape. Have a great weekend! We will catch…

Planning Year-End Asks? Smart Planning Begins Now
July 12, 2018 at 3:33 pm

Approximately one-third of nonprofits raise 50% of annual funds with multi-touch, year-end asks. Melissa helps you make the most of those outreach efforts with solutions that ensure contact data is accurate and up-to-date. Plus, we offer segmented donor data, so you can find and reach donors just like your best ones and grow your donor contributions.

2018 Rising Stars
July 12, 2018 at 12:28 pm

NonProfit PRO presents the Rising Stars of 2018: Megan Allen, Makenzie George, Elijah Henry, Vicki L. Jones, Megan Isadore, Karla Klay, Eric L. Occhipinti, Abigail Pañares and Allison Plattsmier...

Declare Independence from Poor Fundraising
July 12, 2018 at 12:10 pm

It's time to declare our independence from poor fundraising. Americans—and others around the world—are remarkably generous. According to Giving USA, charitable gifts in the U.S. topped $400 billion for the first time last year...

Too Busy? Invest in Fundraising Training
July 12, 2018 at 12:07 pm

How do I get started building a strategic fundraising program? Get the right kind of fundraising training. What’s the “right kind”? Fundraising training that focuses on fundraising principles, not techniques or tactics...

2018 Unsung Heroes: Steve and Mary Bryan
July 11, 2018 at 12:04 pm

After learning of Montana’s deteriorating child welfare system, Steve and Mary Bryan founded Child Bridge, an organization that finds foster and adoptive families for children in need and gives those families the resources and knowledge they need to be successful in caring for a child who comes from severe trauma...

Making Your Nonprofit Mission Work—Start Fresh or Collaborate, Part 1
July 11, 2018 at 11:49 am

Years ago, long before I worked in the nonprofit sector, I started my own nonprofit organization collecting and distributing school supplies to kids in need. I had no idea what I was doing; I just knew my nonprofit mission was to accomplish “something good.”...

Peer-to-Peer Fundraising: Easy Money Is Not the Best Money
July 11, 2018 at 11:44 am

If you run a peer-to-peer event, you’ve heard or thought this: “If we just charge $35 to every person who shows up at our event, we’d make a lot of money.” The problem with this thinking is that it’s a price tag, and after people pay the price, they’re a lot less likely to fundraise. That’s not just what we think; it’s what the data tells us...

2018 Technology Professional of the Year: Kathryn Harriman
July 10, 2018 at 10:29 am

Kathryn Harriman carved her own path to learning and advancement in the digital media field, relocating to Brooklyn from the West when the opportunity arose to join an organization that promotes diversity and inclusion in information technology...

Say ‘No’ to Donor Extortion
July 10, 2018 at 10:23 am

Here’s a novel concept: Donor extortion isn’t fun. In fact, it’s pretty darn terrible. Duh. So, can someone please tell me why I keep seeing so much of this demeaning practice going on in the fundraising space?!...

How Millennials Are Driving Charitable Giving's Evolution With Technology
July 10, 2018 at 10:20 am

The driving force behind charitable giving's evolution, as with many other industries, is Millennials. Not only did the Millennial generation wholeheartedly embrace online giving, they have pushed other generations to participate with charities and causes that are now readily accessible with technology...

2018 Marketer of the Year: Lara Banks
July 9, 2018 at 11:41 am

One of Lara Bank’s first visions when arriving at St. Michael’s Hospital Foundation was to transform its newsletter into a consumer-friendly magazine that would raise St. Michael’s profile and generate revenue. Six years later, Urban Angel has become the foundation’s flagship publication—with a print run of 55,000 copies...

Major Gifts Familiarity Breeds Contempt
July 9, 2018 at 11:30 am

Our donors are such a wonderful gift to us. And they, collectively, are doing so much good work in our world. Let’s agree to take a look at ourselves, as major gifts officers, to make sure we are doing everything we can to honor them and lift them up...

How Important is a Nonprofit Certification to Executive Advancement?
July 6, 2018 at 1:57 pm

How important is a nonprofit certification? I encourage each nonprofit executive to review the landscape of opportunities for growth and development and pursue them with vigor. I have advanced degrees, taken many certification classes, and have been a proud CFRE member for more than 25 years...

Peer-to-Peer Event Financial Reporting 101
July 6, 2018 at 1:54 pm

How do you do financial reporting for your peer-to-peer event? Often when collaborating on strategy for events, we get into bookkeeping territory. A typical question sounds like this, “When determining costs of grassroots events, like a walk or a 5K, do you include staff, event costs, or both?”...