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An Open Letter to Nonprofits—Sincerely, a Millennial
June 19, 2018 at 12:13 pm

As a Millennial who works in the nonprofit software sector, I’m often surprised by how hesitant nonprofit executives are when it comes to marketing to my generation. It seems that the Baby Boomers and Matures who run nonprofits are aware that they need to market to Millennials, but unsure of how to proceed and unconfident that their work will pay off...

Using Personalization to Build Stronger Donor Relationships
June 19, 2018 at 12:03 pm

Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...

5 Fundraising Best Practices
June 18, 2018 at 2:31 pm

Learn the best techniques for contemporary direct mail fundraising in this short, informative video. Industry thought leader, Don McKenzie, provides key insights to leverage for data strategies, targeting, creative, and print production - all in 5 easy steps. Watch now.

Capital Campaigns: You Don’t Have to Go at It Alone
June 18, 2018 at 12:00 pm

Capital campaigns can be lonely and scary. It’s easy to wake up in the middle of the night, worrying about whether the big gifts that must anchor your campaign will come in as you have planned...

Are You a Monthly Donor Yet?
June 18, 2018 at 11:56 am

How can you invite others if you’re not giving monthly yourself? You could even be the first monthly donor to give a quote on why you’re giving monthly. You can ask someone to take your smartphone and video you while you’re saying it and create a video testimonial...

Ineffective Nonprofit Leadership: When Is It Time to Go?
June 18, 2018 at 11:54 am

Let's talk about ineffective nonprofit leadership, shall we? Some time ago, I passed along a VP of development job opportunity that came across my desk to a former colleague who was looking for a new position...

Be Ready for Disaster With an Emergency Relief Campaign
June 15, 2018 at 12:04 pm

It’s said you can’t plan for a disaster. But really, you have to. It’s officially hurricane season and the nonprofits that have a plan in place are the ones most likely to get the donations when disaster strikes. In this article, we’ll focus on the basics that will make your emergency relief fundraising campaign thrive.…

#NPPTrendingNow Ep 48: How Your Nonprofit Can Prevent Donor Confusion
June 15, 2018 at 11:26 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: ways you could be causing donor confusion, strategies for creating an efficient volunteer program and why every leader should join another…

The Importance of Correcting Mistakes
June 15, 2018 at 11:18 am

The truth is the fundraising world is very complex and dynamic. We use simple tools and basic principles that we feel will provide easy answers for us. The truth is all of us make mistakes daily in our jobs. The question is do we know we are making mistakes and try to correct them, or do we assume the wrong way to do things is the right way to accomplish success?

Mapping Your Data Journey: The Social Solutions Maturity Model
June 14, 2018 at 11:36 am

The way your organization uses data is an ever-evolving journey that leads to high performance. With the Maturity Model, you can learn where you are in that journey, define your data and technology usage, and get tips on how to improve and reach your goals.

4 Tips to Creating Community Through Facebook Groups
June 14, 2018 at 10:48 am

For many of us, the thought of joining one more Facebook group makes us want to close our accounts for good and never log back in. With more nonprofits realizing the value of Facebook groups for social media marketing, users find themselves invited to groups they have no interest in...

Find Your Voice. Grow Your Nonprofit.
June 14, 2018 at 10:26 am

Our lives are full of noise. We’re bombarded by messages designed to interrupt and grab our attention. Here are three keys to help you find your voice and communicate with power, so that your message will resonate with donors...

A New Age in America: Donors and Diverse Philanthropy
June 13, 2018 at 1:28 pm

In the last edition of Fundraising Connection, I discussed the need for fundraisers to consider a more diverse donor base in order to fully realize the potential of their fundraising efforts. Most fundraisers view diverse communities as despaired or underserved and do not recognize the growing wealth and giving potential that exist in communities of color.

6 Impact Entrepreneurs Changing the World
June 13, 2018 at 1:15 pm

When we think about the characteristics of a true entrepreneur, we think about their exceptional talent, skills, vision and willingness to take extreme risk; and of course, years of instant ramen, couch hopping and other similar sacrifices, all in pursuit of the next game-changing product or service that would change the way everyone thinks, works, travels, eats, learns, sleeps, loves or banks.

An ‘Outcomes Journey’: Using Technology to Align for Impact
June 12, 2018 at 12:48 pm

By this point, you’ve no doubt heard the buzz about outcomes in the nonprofit world. It’s been exciting to see how many nonprofit organizations and foundations are becoming passionate about the idea of measurement and results...

Dynamics of Making the Big Ask: 5 Strategies to Live By
June 12, 2018 at 12:31 pm

Whether you’re a member of an established nonprofit or an up-and-coming small shop, you’re likely always looking for new-and-improved ways to make the big ask.  Your nonprofit doesn’t need to be in dire straits to benefit from a review of your gift solicitation process. In fact, it’s smart for every nonprofit to regularly review their ask strategy...

Finding Common Ground Between Nonprofit Board and Leadership
June 12, 2018 at 12:00 pm

There is no question that one of the biggest challenges in nonprofit board and leadership work is… people. Because people are also who make up nonprofit board and leadership teams—and who makes the work so good, too. It helps to have some good and effective ways to untangle things...

That Dreaded Credit Card Fraud Alert
June 11, 2018 at 12:32 pm

There it was: a text and an email message from my credit card company. Someone was trying to use my card in a different state! I had traveled there the week before and stopped at one of those travel plazas to fill up my car. Maybe that’s where it happened...

Major Gift Officers: Do Your Words Really Matter?
June 11, 2018 at 12:25 pm

Jeff and I very strongly feel that authenticity is one of the key attributes of a successful major gift officer. And one key to authenticity is that the words coming out of a MGO’s mouth are believable and true...

The Secret to Finding New Donors? It’s Right in Your Database
June 8, 2018 at 2:32 pm

Reach new donors, just like your best ones. The place to look? Right in your own database. Use our Customer Look-Alike report to get a picture of your best existing donors with info like age, income, giving history, and more. With this data mine, you can improve your messaging and boost fundraising. We’ll even get you started with 1000 free consumer and business records. Get your report today!