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How to Reach Your Goal By Reframing Your Capital Campaign
May 21, 2018 at 1:08 pm

Some capital campaigns feel like a long slog. They begin with a big burst of energy and some large gifts from truly committed donors. But a couple of years later when, perhaps, the campaign has reached 70 or 80 percent of the goal, and the same remarkable volunteers continue to gather once a month to strategize about prospective donors, it can be hard to sustain the energy...

What Do Nonprofit Monthly Donors Really Think About Giving?
May 21, 2018 at 1:01 pm

As you may know, Penelope Burk does some tremendous research on donors thinking and behavior. From her 2017 report, I was particularly pleased to see the tremendous move from donors with the focus on monthly giving, especially for younger donors. I reported on this before...

The Race to Nonprofit Mediocrity
May 21, 2018 at 12:58 pm

Over the course of a year, I would guess that Richard and I speak with over a hundred different leaders and managers of nonprofits. Every one of them desperately wants to grow their major gift revenue, but they, in turn, race to nonprofit mediocrity...

#NPPTrendingNow Ep 45: Why Nonprofits Need Social Media Marketing
May 18, 2018 at 1:28 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: questions to ask before buying donor management software, practical tips for implementing social media marketing into your nonprofit strategy and current trends in monthly giving...

Fundraising Software Checklist
May 18, 2018 at 9:41 am

Not happy with your donor management software? Our Fundraising Software Checklist can help you find the right fundraising software to suit your nonprofit’s needs. Making a change doesn’t have to be painful. Learn how to make the move that is best for you. Download our eBook!

Discover Giving Trends Among America’s Age Groups
May 17, 2018 at 5:16 pm

From Seniors and Boomers to Gen-Z, discover giving trends among U.S. age groups in the highly anticipated return of The Next Generation of American Giving report. Download it today for insight you need to focus on the generations giving today and plan for how they’ll give tomorrow.

Colorectal Cancer Prevention Program Makes Its Debut in Philadelphia
May 17, 2018 at 2:30 pm

Colorectal Cancer recently announced the launch of its colorectal cancer prevention program in Philadelphia. March Forth is a national prevention and screening initiative that works with partners, families and advocates across the country and aims to close the screening gap...

Fundraising Success: Saying Versus Hearing
May 17, 2018 at 2:26 pm

When we seek fundraising training to improve our skills—and get better results—one of those skills is distinguishing between “saying” and “hearing...

Why You Should Treat Your Nonprofit Team Like Donors
May 17, 2018 at 2:23 pm

Not too long ago, one of my managers came into the office to speak to me about a team member. The team member was a valued employee and wanted to discuss opportunities for advancement...

Trump Buyer’s Remorse? Not Likely…
May 16, 2018 at 2:01 pm

For this blog, I leave you with the idea that Trump supporters, having overtly displayed their attitudes on Facebook, in interviews, in conversation, with yard signs, are now in a position in which the odds of changing their minds are close to zero...

EBOOK: Procuring Quality Charity Auction Items
May 15, 2018 at 3:47 pm

A successful charity auction relies on your ability to procure exciting and appealing auction items for your donors to bid on. Even with a dedicated and knowledgeable auction committee, this can seem like an overwhelming task.This eBook will show you how to acquire the right auction items that will lead your organization to fundraising success.

Monthly Giving Samples: Blasts From the Past
May 14, 2018 at 11:59 am

I never think of myself as a pack rat; but when it comes to fundraising, that’s exactly what I had become. So this past week, I took some time to go through old magazines and boxes of direct mail and, in particular, monthly giving samples...

Nonprofit Evaluation: Own Your Financial Transparency Story
May 14, 2018 at 11:56 am

In any industry sector, it is vital to own your story. This is especially true in the nonprofit sector where many prospective donors rely on nonprofit evaluation sites, like Charity Navigator, for making decisions on what organizations to give money...

The NonProfit Playbook for Fundraising Success – Melissa Magazine
May 11, 2018 at 3:38 pm

For nonprofits, fundraising success is the bottom line! In our new issue of Melissa Magazine, learn vital steps to avoid GDPR’s pitfalls, plus discover how our solutions like Personator ID verification and real-time email verification help you find new, unique ways to boost response, identify and nurture donors for more profitable relationships.

How Nonprofits Are Using Marketing Automation to Transform Their Organizations
May 11, 2018 at 3:26 pm

Nonprofits are using marketing automation to further their missions with enhanced personalization, donor centric fundraising, and intuitive constituent journeys. Download this e-book to hear from six nonprofits on how their day-to-day work has changed with marketing automation (spoiler: it’s better, faster and leaves more time for supporter engagement).

Email Best Practices for Fundraising
May 11, 2018 at 12:47 pm

Email Best Practices for Fundraising offers nonprofits proven guidance and planning worksheets developed to help nonprofits create and execute their email marketing strategy. You will learn how to have more success telling an inspiring story that drives fundraising results. Download this free e-book to learn how to plan, write, design, measure, and optimize your email relationships with donors. Download it now for free.