Your Donor Retention Toolkit: What Keeps Donors Coming Back
THE guide for building a network of lifetime supporters
A common misconception is that it’s the quantity of donors that matter when really, it’s that smaller percentage of recurring donors that are your nonprofit’s most reliable source of revenue. So, before you go to the ends of the earth to find new donors, look around you. Your day-one supporters who have been funding your cause will continue to do so in a more impactful way than a handful of new donors. You just need to keep them engaged. Discover the metrics to determine your retention rate and learn from a fundraising expert what it takes to take your donors on a journey from first gift to a lifetime of support.