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"Whole Brain Fundraising"

Combining Stories and Data to Better Prove your Impact

Nonprofit fundraising is critical to creating an organization capable of sustainable change. When donors are deciding where their donations should go, they want to hear about your impact and how your organization is directly affecting your constituents.

Nonprofits ready to meet their full fundraising potential should be employing creative, memorable and compelling ways to mix stories and data. Using qualitative and quantitative information is the most effective way to ensure your nonprofit displays its full impact, especially while fundraising. You’re able to appeal to emotion but also back up your point with hard facts and data.

All too often, however, fundraising appeals rely on either impressive stats or inspiring stories. They rarely take advantage of both together. By only focusing on one or the other, fundraisers and nonprofits leave dollars on the table. A story only appeal ignores the left-brained, investment-focused donors. And an exclusively data-centered appeal negates the inspiring nature of social good and can alienate right-brained individuals. There needs to be a partnership between the two—a true “whole brain” effort—that lends itself to more support from your donors.

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