Everyone knows about Facebook, but few utilize Facebook Live, a free broadcasting service, to engage with their donors.
DID YOU KNOW?
Facebook Live videos are more likely to appear higher in your followers’ news feed when those videos are actually live, compared to after they are no longer live.
Donor engagement video ideas for your cause
Behind the scenes look at your office and staff
New campaign announcements or any urgent needs for your cause
Q&As with your executives about your organization and mission
Event broadcasting to show the before/during/after of a fundraising event with donation asks and calls-to-action for live viewers
Fundraising campaign updates and thank you videos to keep supporters involved and show donors your appreciation
Create 2-3 posts and send out an email in the week leading up to your live broadcast telling people when you’ll be goinglive to help increase views.
Easy steps on how to use Facebook Live
Go to your Organization’s News Feed, and tap the “Live” option indicated by the camcorder icon
Give Facebook access to your camera and microphone
Write a compelling description of your video
Tag friends, choose your location or add an activity
Set up your camera view and tap ‘Start Live Video’
HAVE FUN! – Add lenses, filters, or writing and drawing to your video. You don’t need professional equipment or camera experts. Donors appreciate the authenticity of your story through your own lens.
Share relevant content from other organizations and include captions
with your take and trending hashtags as well as commenting directly
on the walls of donors and volunteers to thank them for their support.
Download our What is Facebook Live? Infographics to see the details!