Want to learn how to get started with a DIY program for your nonprofit? Check out our download, The quickest nonprofit guide to DIY fundraising to get started.
DIY fundraising empowers your community of supporters to raise money (as peer-to-peer fundraisers) on your nonprofit’s behalf by starting a fundraiser on their own at any time. And, DIY (or do-it-yourself) fundraising is essentially a new fundraising channel that can run simultaneously without cannibalizing any of your other campaign efforts.
By offering this type of fundraising, supporters are able to create their own fundraising events and campaigns that are personal to them. Maybe they’ll organize a run, start a bake sale, set up a bowl-a-thon, or even request donations to your organization instead of birthday or wedding gifts.
This action of creating your own campaign on behalf of a charity you’re passionate about is already happening on the internet and you might not even know it. Do you have supporters creating their own campaigns on Facebook, GoFundMe, CrowdRise, etc? Why not have all of the campaigns benefiting your cause in one place? It creates a sense of community, shows potential DIY fundraisers successful examples of campaigns, and highlights a collective total of money raised by this group of passionate supporters.