The Peer-to-Peer Fundraising Handbook provides both in-depth campaign strategies, as well as step-by-step “how to’s” that can be used by nonprofit fundraising professionals of all levels. The book includes special content for both beginning and seasoned peer-to-peer fundraising staff, as well as for nonprofit executives whose responsibilities include fundraising and staffing. The handbook focuses primarily on the ever-evolving and critical realm of online P2P fundraising.
Author Carly Samuelson is a nonprofit management professional specializing in the building and implementation of successful P2P fundraising programs, working with charities of all sizes. She has been essential in the strategy and growth of some of the nation’s top endurance programs, including Team In Training, Team Challenge, and DetermiNation and has worked at other nonprofits such as Back on My Feet and Operation Homefront.