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"Building Your Donor Persona Template"

Identify the ideal donor for your organization

Defining your audience is not a guessing game. Rather, it is about gathering insights that will allow you to understand who your donors are and how to best engage them.

With this information, you will be able to:

• Identify your Donors: Define your ideal donor.
• Communicate Strategically: Create specific content for each donor archetype that attracts and retains.
• Engage and Steward: Plan effective communication strategies to create stronger relationships.

Developing donor personas are a communications game changer. Create your own with our step-by-step donor persona creation guide and template.

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