5 Keys to Successfully Cultivate and Upgrade Mid-Level Donors

At a time when donor attrition is outpacing new donor acquisition, mid-level donors represent the biggest opportunity for growth. And you may be leaving a lot of potential value untapped. As you consider how to best build the mid-level donor program for your organization, investing in a thoughtful and engaging strategy will generate significant benefits for your organization, including:
  • Increased donor engagement
  • More revenue today
  • Better stewardship of resources
  • Improved fundraising efficiency
  • Healthy pipeline for major gifts

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