As nonprofits become more dependent on larger donors, the more fundraisers know about them, the better. And, research shows they may have some traits that fundraising professionals should know about.
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Tag: Wealthy donors
Are the Rich Motivated to Give Differently?
I don’t believe you must be rich to be a philanthropist. The very word philanthropy means “love of humanity.” Anyone can do it. But, the rich are different. Not fundamentally, of course. We’ve already established that they just have more money. But that’s enough to warrant a different approach, because major-donor giving will make more of a difference to your cause and to instilling energy into life-affirming organizations and projects…
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