Fundraisers! Copywriters! Let us unite to stop using overbaked rhetoric as a substitute for compelling copy. There’s no better place to start than by stopping, “The War On …”
Read MoreFundraising Copywriting: Stop the War!
Tag: War
Where Have All the Glowers Gone? Anger for Fundraisers 101
One of the hardest parts of copywriting is that, to be truly effective, you have to be a genuine advocate for your client or organization. That means you have to genuinely feel what you want your readers to feel.
Read More