To help your association reach and maintain a prime state of performance, ensure you have these seven components.
Read MoreTag: Vision
Getting the Right People on the Bus
The word “business” conjures up visions of overweening corporate greed rather than the requirement that all—ALL—viable organizations must have a working business model with stable positive revenue flow.
Read MoreWe Always Have Choices
But we need to be aware of who needs to make which choices. When we don’t attempt to make the choices that others should be making, life works out a whole lot better for everyone.
Read MoreWill a Marketing Vision Help Your Nonprofit Organization?
Keep in mind a marketing plan is not the same as a marketing vision. Here are some helpful tips for creating a vision that is actionable, achievable and measurable.
Read MoreNot Enough New Donors? Maybe It’s Because You Need 10 Touches and More ‘Story’
It takes 10 touches to move someone through the buying process. Why don’t we look at donor prospect lists the same way?
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