Recent data shows that “the pattern of retention for cash giving in the U.S. has worsened, with some organizations experiencing upwards of 70 percent attrition between the first and second gift.” Your organization’s thank you letter is not the be-all, end-all to ending donor attrition. But it is an important first step in creating loyal, lifetime donors. Does yours have all 10 essentials?…
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Are You Truly Thankful for Your Donors?
My question to you: Are you really thankful for all of your donors? Do they know how much they are loved and appreciated? Do your donors feel cared for? During this great time of giving thanks, let’s use it as a reminder to ask ourselves these questions.
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