As someone who works in the marketing intelligence world for nonprofits, I continue to be surprised how many organizations don’t use the important channel of telemarketing or — even worse — have used it before and stopped using it.
Read MoreTag: Telemarketing
3 Ways Fundraisers Can Leverage Telemarketing
Telemarketing is a critical piece of the multichannel fundraising puzzle. So, how can an organization leverage telemarketing to remind its donors why its work is so important? Here are three things to remember.
Read More