Recurring giving is growing steadily, but barriers persist. Let’s unpack what’s fueling recurring giving today and the stubborn challenges holding nonprofits back. Find out how your organization can strengthen sustainer programs and improve donor retention for the long term.
Read More
Sometimes, fundraisers ask me: “What’s the cost per sustainer?” Let me explain a few different types of cost.
Read More
Recently, I was on Facebook Live with a colleague, and we were discussing some tips for growing monthly gifts. The question of why so many nonprofits are still hesitating about introducing monthly giving to their donors came up.
Read More
Email has become an incredible powerhouse for sustainer acquisition, cultivation, stewardship, retention, upgrading and extra gifts. Email can be quick and urgent. It can play into something that just happened. It can be short and sweet.
Read More
Ultimately, it doesn’t really matter what we call it: sustainers, subscription giving, monthly giving or recurring giving. It’s about how your donor wants to support your organization and the people/animals you serve.
Read More
I still come across nonprofits that have virtually no sustainers. Why? Because they weren’t pushed to do it, or they didn’t know that they could do it.
Read More
If you have a holiday card on your direct mail production schedule, I highly recommend to include your monthly donors this time of the year. It’s a good time to say an extra thank you!
Read More
As it’s almost Halloween, I thought I’d discuss the “creepy” topic of asking monthly donors for an extra gift this giving season.
Read More
The latest news in the NonProfit industry sent straight to your e-mail inbox.
The latest news in the NonProfit industry sent straight to your e-mail inbox.