Steve MacLaughlin, director of analytics at Blackbaud, goes to great lengths to provide insight to us all, and he has done it again with his annual review of year-end fundraising email subject lines.
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Counting E-mails Not Calories This Holiday Season
The subject line is more important than you can ever imagine.
Read MoreE-mail That Matters
E-mail is an important part of our fourth-quarter fundraising strategy, but this old dog sees too much wasted opportunity in her inbox.
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