The annual appeal still matters — but it needs a digital-age upgrade. Here’s how to modernize your approach with personalization, video and omnichannel outreach to engage today’s donors and improve year-end results.
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Direct mail still holds a special power. Here are six tips to spark emotion and drive more donations through direct mail.
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Storytelling is an overlooked tool that encourages donors to support your mission. Here’s a look at nonprofit storytelling in action.
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By leveraging the power of social proof and storytelling, you can drive higher returns from your strategic direct mail campaigns.
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Desperation is never a good look. It is especially ill-advised when fundraising to support a nonprofit mission. Here are several good reasons why nonprofits should ditch appeals that employ a piteous or apologetic tone and focus instead on storytelling and making a solid case for a mission-focused need.
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Chances are that you’ve tried crowdfunding for your nonprofit, and unfortunately, there’s also a chance that it failed. Crowdfunding is an opportunity to create another revenue stream, so let’s explore how to make it a success.
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As we move into the last five months of the year, nonprofits are gearing up for a busy fall and winter fundraising season. With that in mind, it’s time to lay out your strategy for your direct mail campaigns to increase your donations.
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Storytelling can entertain, educate and entice people to act. Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.
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Stories have become the go-to vehicle to motivate donors in the nonprofit sector for a long time. Except new research tells us that as good a strategy as storytelling is, perhaps it’s not always the best way to go.
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Being online is a critical part of your donor’s life. It’s also a critical part of their experience with your organization. So your year-end campaign must be online, too. In fact, to succeed in today’s environment, year-end campaigns must be multichannel — not just direct mail, but also email and social media.
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