Fundraising Events: Are They Worth It?

If you are the head of a nonprofit, we urge you to move away from using events to raise money. If you’re an MGO who continually gets “asked” to help with an event, do everything you can to convince your boss it’s a bad idea. And if you are a development director of a small nonprofit, you have to realize the best way to raise major gifts is to build relationships with donors and ask them directly to support your mission.

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