Recent discussions focus on a myriad of topics, but in the past two months, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. In part 1, I covered the first half of these themes. Here, I tackle the remaining themes.
Read MoreRecurring Themes: The Case for Integrated Marketing Communications, Part 2
