Recurring giving is growing steadily, but barriers persist. Let’s unpack what’s fueling recurring giving today and the stubborn challenges holding nonprofits back. Find out how your organization can strengthen sustainer programs and improve donor retention for the long term.
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Kevin Scally, chief relationship officer at Charity Navigator, shared that with a shrinking donor population, recurring gifts can both democratize philanthropy and lower the barriers for giving.
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A new year. New opportunities. A renewed focus on donors, mission and impact. To kick off 2023, here are my top three recurring giving predictions for 2023.
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Why are only 16% of nonprofits prioritizing an increase in recurring gifts and 15% an increase in monthly gifts? That’s still only one third of the organizations.
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One of the greatest lessons to come out of 2020 is that nonprofit organizations need more reliable sources of support.
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Ultimately, it doesn’t really matter what we call it: sustainers, subscription giving, monthly giving or recurring giving. It’s about how your donor wants to support your organization and the people/animals you serve.
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The annual giving campaign is the backbone of nonprofit fundraising. It needs to focus on donor acquisition and retention.
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