I think of the saying “you get what you pay for” when it comes to payment systems and processing for fundraising and recurring gifts. While some software companies may say, “This platform or donor database is free and oh so cool looking,” you may have to clean up much more of a mess later.
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Once potential donors make their way to your donation page, they’re likely interested in supporting your organization. Here are 10 simple ways to tweak your donation page to boost your fundraising results.
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Tax letters should aim to engage recurring donors and encourage them to either make an extra gift, upgrade to a higher level, switch to a higher retaining way of giving, or give the ultimate gift. Here’s how you can do that.
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Savvy nonprofits have long known the power of small, recurring donations. People still have a burning desire to support causes they care about. So what’s the key to unlocking their generosity? It’s simple: encourage your donors to automate their giving.
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The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total, and some Giving Tuesday donors even committed to recurring gifts.
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New Mastercard guidelines will change the rules for subscription payments, which include nonprofit recurring gifts, processed by the payment provider. These requirements need to be implemented by Sept. 22.
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In her latest blog, Erica Waasdorp begs the question: What can you do with just $1? She points out that combining those dollars will help make the giver stand tall, and that microdonations will eventually make a huge difference.
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Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19. For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up.
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No matter what happens, monthly gifts keep coming in. Wouldn’t you like to experience that soaring feeling?
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