Testimonials allow your reader to see your organization through the eyes of someone you’ve helped. It’s a first-person, ground-level view of how you change lives.
Read MoreStory Styles That Open Readers’ Wallets, Part 2: Testimonials
Tag: Readers attention
Story Styles That Open Readers’ Wallets, Part 1
It takes a little extra effort, and often some extra homework, to make case studies compelling enough to persuade a reader to reach for her wallet. But that’s what you’re there for, right? If it were easy, anybody could do it.
Read MoreThe ‘Obvious’ Technique That Stops Readers From Clicking Away
The best way to earn readers’ attention, and keep it, is to tell them what they want to know. Not what you want to tell them.
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