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Where Have All the Glowers Gone? Anger for Fundraisers 101

January 20, 2014 Willis Turner

One of the hardest parts of copywriting is that, to be truly effective, you have to be a genuine advocate for your client or organization. That means you have to genuinely feel what you want your readers to feel.

Fundraising Copy and the Challenge of Heuristics

December 9, 2013 Willis Turner

What we write is designed to generate strong emotions. And it’s why we have to be certain that what we write takes readers into the world we want them to be in.

Nearly Half a Dozen Ways to Improve Your Numbers

November 18, 2013 Willis Turner

The technique for using concrete numbers effectively is not very concrete. It requires judgment, empathy, euphony, context and experience.

Dusty Chunks of Plaster Lit by a Bare Light Bulb

October 28, 2013 Willis Turner

In fundraising copywriting, find the words that stir your readers’ senses. They are the first step toward touching their hearts.

What Happens When You Think Direct

September 30, 2013 Willis Turner

Communications and development can, and should be, the soup and sandwich of fundraising.

How to Read a Direct-Mail Fundraising Letter

June 3, 2013 Willis Turner

A fundraising letter passes through a lot of hands before it reaches its intended audience. And everyone in the approval process has the opportunity to express an opinion. Here are a few tips that might be helpful as you review fundraising copy.

Tag: Reader

Fundraising Copy and the Challenge of Heuristics

Nearly Half a Dozen Ways to Improve Your Numbers

Dusty Chunks of Plaster Lit by a Bare Light Bulb

What Happens When You Think Direct

How to Read a Direct-Mail Fundraising Letter

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