Reader Archives - NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit

8 Tips to Help Prospective Donors Enjoy Your Letter

October 26, 2022 Willis Turner

If we’re not careful, taking such a clinical approach can distract us from considering our readers’ overall experience of the package they receive. Here are a few suggestions to help you stay mindful of your readers’ feelings.

How Easy Do You Need to Make Your Donor’s Life?

March 16, 2015 Willis Turner

Writing fundraising copy should be detailed and painstaking for you. Reading it should be fast and easy for your donor.

Story Styles That Open Readers’ Wallets, Part 2: Testimonials

February 2, 2015 Willis Turner

Testimonials allow your reader to see your organization through the eyes of someone you’ve helped. It’s a first-person, ground-level view of how you change lives.

Story Styles That Open Readers’ Wallets, Part 1

January 26, 2015 Willis Turner

It takes a little extra effort, and often some extra homework, to make case studies compelling enough to persuade a reader to reach for her wallet. But that’s what you’re there for, right? If it were easy, anybody could do it.

The ‘Obvious’ Technique That Stops Readers From Clicking Away

January 12, 2015 Willis Turner

The best way to earn readers’ attention, and keep it, is to tell them what they want to know. Not what you want to tell them.

3 Steps to More Persuasive Writing

December 22, 2014 Willis Turner

If you’re a fundraising copywriter, you already have most of the tools you need to go from good to great. The rest are available to you. All it takes to get them, and the persuasive power that goes with them, is a lot of hard work.

5 Ways to Use One Powerful Fundraising Word

December 8, 2014 Willis Turner

“Help” means a lot of different things to a lot of different people. You use it often in your fundraising copy, but are you keenly aware of its nuances?

Keep It Simple. Really

December 1, 2014 Willis Turner

Anything that makes the reader’s job harder, no matter how insignificant it might seem, is a turn-off.

9 Fading Fundraising Fundamentals

November 10, 2014 Willis Turner

For the benefit of those who missed them, because no one taught them, here are nine fundamentals that will make your readers’ job easier and consequently improve your fundraising results.

A Donor at Rest Tends to Stay at Rest: 6 Ways to Motivate Donors

April 14, 2014 Willis Turner

Your job as a fundraiser is to be the outside force that puts your donor in motion, emotionally and physically, so he or she cares about your mission and cares enough to make a gift. Here are six ways to jump-start the process.

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