Peer-to-peer fundraising adds another difficult layer to the retention equation. Often, donors to peer-to-peer campaigns donate at the behest of a friend or family member. Oftentimes, they have little or no affinity for the organization itself — they simply donate to help someone they know raise money for a cause that person cares about.
Read MoreTag: Raise money
Engage P2P Spotlight: St. Baldrick’s Foundation’s Peer-to-Peer Head-Shaving
By now, anyone in the fundraising sector knows about the St. Baldrick’s Foundation and its head-shaving events to raise money for childhood cancer research.
Read MoreFundraising Marketing vs. Communications
Information doesn’t raise money. It lays the foundation for raising money. It gives you credibility and gives your donors a reason to listen when you appeal to their empathy and desire to help.
Read MoreIf I Had to Do It All Over Again …
Michelle, one of the regular readers of Today in Fundraising, recently asked me some questions that have been great thought-provokers for me.
Read MoreShavin’ One for the Team Redux
FS reader Jeff Schreifels, senior partner at Veritus Group, made a point the other day in response to my blog post about The Leukemia and Lymphoma Society’s Totally Baldacious campaign. I see the point, but I don’t completely agree.
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