Several blogs ago, I explained why I object to using the word “prospect” when someone talks about a donor. The answer is simple: because a donor is not a prospect.
Read MoreWhat Would You Call the Annual Fund?
Tag: Prospect
Avoiding Transactional Terms in Fundraising
There are two words in fundraising that cause my stomach to tighten every time I hear them: “prospect” and “annual” (as in “annual fund”). These two words live together in the minds, discourse and language of thousands of fundraisers.
Read More5 Keys to Get in the Door With a Mega-Capacity Donor
So you’ve identified your big kahuna potential prospect, your mega-capacity donor. What next? How do you get in the door? Here are five quick tips to help you get that very first visit.
Read MoreHow Do You Deal With Nonprofit Professional Potholes?
Fundraising employment transition becomes a pothole in a sense that it causes disruption, loss of revenue, loss of relationships and many other negative implications. Think about your job experiences. Do you mandate a complete debrief of information when your employees leave employment? Do you ask board members to help bridge significant relationships to keep engagement and donor momentum in place? Do you provide new fundraising professional hires with solid prospect and donor information gleaned from former employees? How can this issue be dealt with in a positive way, especially when some departures are negative in scope?
Read MoreMajor Donor Visits Made Easy in 3 Steps
Here are three important objectives for every single major donor visit you will ever make.
Read MoreFundraising Lessons Learned From ‘Groundhog Day’
Doing the same thing over and over is relying on increased dollars, donors and gifts without expanding the number of prospects, number rated, number solicited, etc. Break out of Bill Murray’s cycle in the movie “Groundhog Day” and the experience of déjà vu. Complete fundraising success depends upon your 360-degree view of the total fundraising process.
Read MoreWrite (and Tell) Your Story
Nonprofit competition is keen. You must create a story that is unique and separates your organization from others in the community.
Read MoreWhy Silos and Fundraising Don’t Mix and 10 Ways to Break Them Down
Have you tried to break down silos in favor of a cultural organizational change that emphasizes the whole and not the parts? To help you do this, consider employing the following steps.
Read MoreMarch Madness Brackets for Fundraisers
Create your own “March Madness” bracket theory for your fundraising program, and your organization will be the ultimate winner over time!
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