As a nonprofit professional, I love to use the titles of some of the Beatles songs as a metaphor for what nonprofit professionals do to promote their profession. These are a sample of 15 Beatles song titles and my translated thoughts.
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Word-of-Mouth Advertising Really Does Work
Trust me, word-of-mouth advertising is priceless. The recent $30 million Indianapolis Zoological Society capital campaign that exceeded goal by $4 million was “textbook” in its success and use of word-of-mouth, and in reality, it is a success for the entire profession!
Read MoreMajor and Planned Gifts: How to Engage Professionals on Their Own Terms
Major-gifts and planned-gifts officers constantly seek ways to engage with prospects and donors. Every technique is used on a daily basis to identify, rate and screen prospects.
Read More20 Lessons Learned From Other Nonprofit Fundraising Professionals
What I love about fundraising and not-for-profit management is the fact that you meet so many people who influence you along the way. Here are 20 lessons I learned from other professionals in the nonprofit fundraising field.
Read MoreFundraising Professionals of the Year Look Back: 2010 Fundraising Stars
With the 2014 FundRaising Success Fundraising Professionals of the Year Awards submission period open, we take a look back at some past winners. Here are the 2010 Fundraising Stars.
Read MoreFundraising Professionals of the Year Look Back: 2012 Lifetime Achievement Winner
The 2012 FundRaising Success Fundraising Professionals of the Year Awards Lifetime Achievement honoree was Geoff Peters, president of CDR Fundraising Group.
Read MoreFundraising Professionals of the Year Look Back: The 2008 Winners
In 2008, FundRaising Success decided to let the nominations dictate the categories best suited for the Fundraising Professionals of the Year Awards. When it was all said and done, not only were individual fundraisers honored, but so were organizations, a blog and a conference — headlined by 2008 Fundraiser of the Year Michelle Speas, then vice president of development and external relations at Old Salem Museums & Gardens.
Read MoreFundraising Professionals of the Year Look Back: The 2011 Rising Stars
In the 2011 FundRaising Success Fundraising Professionals of the Year awards, six young fundraisers were honored as Rising Stars: Paige Cauthron of Covenant House Florida, Ben Gonsher of Southern NCSY, Denni Hill Peebles of Centers for Exceptional Children, Josie Premzell of Peel Heritage Complex, Aliza Temeles of MKDM and Christina Treat of Happy Hands Education Center Inc.
Read MoreAre You Certified?
As you create your New Year’s resolution for 2014, ask yourself if you are certified. If you are not — isn’t it time to improve your career?
Read MoreWhere Is Your Passion?
People respond to professionals who are energized by their work. Let’s show our passion as fundraising professionals to help transform our profession and the world.
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