A donor gives because he has been inspired by the work your organization does and the work you have done to match his passion with the mission. Everything else is the cherry.
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Welcome to the Family Reunion!
Most nonprofit organizations consider their donors “family.” That means that every time you talk to a donor, send a letter or email, or see a donor face to face, it’s much like a family reunion. And what happens in those few minutes or hours of engagement impacts the relationship for months, even years, to come.
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