The right imagery can amplify the power of your nonprofit communications. However, pictures must be used correctly to achieve the best results. Let’s get into the nitty gritty of some image selection best practices.
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Welcome to the Family Reunion!
Most nonprofit organizations consider their donors “family.” That means that every time you talk to a donor, send a letter or email, or see a donor face to face, it’s much like a family reunion. And what happens in those few minutes or hours of engagement impacts the relationship for months, even years, to come.
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