Personalization Archives - Page 2 of 2 - NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit

Personalize the Donor Experience With Marketing Automation

October 2, 2023 Mark Becker

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors’ experiences.

How to Honor Recurring Donors on Their Birthdays

May 22, 2023 Erica Waasdorp

Birthdays are very powerful opportunities to recognize your recurring donors, yet not that many nonprofits do this. Here are some ways you can take advantage of this opportunity and make your donors feel extra special.

Don’t Wait to Create a Personalized Fundraising Ecosystem

May 22, 2023 Joe Frye

Personalization results in emails that are 26% more likely to be opened and donors that feel 71% more engaged. Here are some low-cost, risk-averse ways to help your organization ease into this emerging strategy.

8 Tips to Help Prospective Donors Enjoy Your Letter

October 26, 2022 Willis Turner

If we’re not careful, taking such a clinical approach can distract us from considering our readers’ overall experience of the package they receive. Here are a few suggestions to help you stay mindful of your readers’ feelings.

The Secrets of Direct Mail for Nonprofits

October 13, 2022 Summer Gould

Fundraising is the biggest challenge nonprofit organizations face. There are, however, tried-and-true methods that are essential to the success of a campaign. One of the most effective methods of marketing for nonprofits is direct mail.

Direct Mail Personalization Pays Off

September 9, 2022 Summer Gould

As a nonprofit, every penny spent on direct mail needs to be accounted for. It also needs to be justified. However, if you find a simple way to increase your ROI, you should jump all over it. That simple thing is direct mail personalization.

Have You Reached Out to Your Monthly Donors?

March 30, 2020 Erica Waasdorp

Now is the time to reach out to your donors and ask them how they’re doing. Now is the time to give them an update on what you’re doing to help the clients you serve. Now is the time to give your donors a call.

12 Friends You Absolutely Need to Boost Online Fundraising

December 21, 2016 Claire Axelrad

Being online is a critical part of your donor’s life. It’s also a critical part of their experience with your organization. So your year-end campaign must be online, too. In fact, to succeed in today’s environment, year-end campaigns must be multichannel — not just direct mail, but also email and social media.

When Personalization Goes Too Far

March 18, 2014 Angie Moore

Personalization is a great tool for marketing and fundraising … but there is a limit to how close you should get.

Tag: Personalization