We copywriters have powerful tools at our disposal. Microsoft Word probably leads the pack. It makes our jobs faster and easier. But in today’s business-centric world, Word has evolved into an implement for corporate use. As writers who specialize in fundraising, this presents a challenge.
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When writing your organization’s branding and style guide, nitpick. Books, chapters, paragraphs, sentences, letters. Writing is composed entirely of little details, precisely arranged to create a cumulative effect.
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When I open an envelope, I want to quickly grasp what it is I am being “offered” — what problem can I solve if I send a gift? Are you answering that question for your reader?
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