The best way to earn readers’ attention, and keep it, is to tell them what they want to know. Not what you want to tell them.
Read MoreThe ‘Obvious’ Technique That Stops Readers From Clicking Away
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A Pre-Holiday Gift for Fundraisers: More Time
If you are hoping for a personal copy of Hermione’s time turner, I can’t help you (sorry, non-Harry Potter fans), but if you are already using outside resources (writers, designers, full-service agencies, etc.) for your donor communications, there are ways you can free up more of your time without spending more money. Here are some “system tweaks” that may help.
Read MoreThe Fastest Way to Ruin Your Appeal Letter
Be explicit, don’t beat around the bush, get to the point and be clear in your fundraising appeal letter. You’ll raise more money if you do!
Read MoreFaster Than A Speeding Donor
While time might be on your side if you’re the Rolling Stones, just the opposite is true if you’re attempting to raise funds through direct mail, online or on the Web.
When asking donors to give to your organization or cause, time is your largest obstacle and greatest enemy — assuming, of course, that all the other elements of successful fundraising communications are in place: a compelling reason for giving, a strong offer, a powerful emotional connection, and a persuasive sense of urgency. If any one of these elements is missing, then your time with a donor will be over before it even starts.
