Lots of money will be flowing to nonprofits next week at the very end of the year. When online donors visit your site, here’s what they want out of their giving experience.
Read More5 Things Your Online Donors Want
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4 Online Giving Best Practices From a Giving Tuesday Campaign
The University of Cincinnati Foundation nearly doubled the number of gifts it received this Giving Tuesday. Here are the four online giving best practices it gleaned from the campaign.
Read More9 Tips to Promote Monthly Giving on Your Website
If all you do is provide a monthly giving option as a button next to your donation amount, you are missing the boat.
Read More5 Easy Tips to Ramp Up Your December Gifts
Are you ready for a huge spike in online gifts this month? I hope so! Because the money — and the donors — are out there.
Read MoreGet More Out of Your Fundraising Donation Page by Acting Like an Online Store
Christine Schaefer, VP of community and marketing at Salsa Labs, tackles nonprofit donation page design and explains why and how a small to midsize business e-commerce strategy can be applied to nonprofit donation page design for higher completion rate.
Read MoreThe Final Serial Comma and 3 Other Necessities
When you’re building a powerful, emotional message, the last thing you want is for the reader to get distracted by trying to understand what you mean. So be brief, be cogent, be powerful, and know when to stop.
Read MoreThe End Game: Plan the End Before You Plan the Beginning!
Do not use end-result tools for the sake of using new tools; use them as a predetermined integrated component within your overall integrated marketing communication program.
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