One of the lessons I’ve learned (sadly, by watching others’ mistakes) is that when nonprofit organizations and employees don’t think like businesspeople, they can end up “out of business,” either corporately or personally. But there is a better way …
Read MoreTag: Nonprofit organizations
Gamification: Incentivize Your Constituents to Act
“Gamification” is one of those buzzwords that makes its way around the nonprofit and marketing worlds every so often. Maybe you’ve thought about it before. Maybe it sounds too complicated. Or, maybe you heard about it at a conference a couple years ago and dismissed it as a passing fad. Yet, gamification doesn’t need to just be a buzzword, and it doesn’t need to be something big and complicated. It should simply be a tool in your marketing arsenal to buoy constituent behavior through incentives.
Read MorePicking Apart the 2014 Giving USA Stats
Are we back to pre-recession giving yet? Look to the 2014 Giving USA stats.
Read More5 Fundraising Acquisition Tests With Legs
Here are five direct-mail packages that have a history of success across a wide range of nonprofit organizations. Adapting them to your mission and message can help reduce the some of the risk that goes along with testing.
Read MoreThis Is NOT an April Fool’s Joke: Numbers Look Good for 2014 Fundraising
Recent reports indicate good signs for 2014 fundraising. Despite the collective optimism for fundraising success, nonprofits must overcome a number of hurdles to get there. Here are some stats and three ways your nonprofit can drive giving gains this year.
Read MoreThe Big Technology Trends for Nonprofits in 2014
In 2014, tremendous opportunities exist for nonprofit organizations to use technology to deliver on their missions in very effective and scalable ways. Here are the technology trends that will have the biggest impact on the nonprofit sector this year.
Read MorePredicting Weather Is Not Like Predicting Donations
Never trust the weather man? That’s OK — but you should trust your modeling experts!
Read MoreThe Magic of Giving, Indeed
I have many blessings in my life. And if you know me at all, or are a regular reader of FundRaising Success, you know that I count among them the opportunity to work with some of the most selfless, dedicated, passionate people in the world — you, our readers, the fundraising professionals who work tirelessly behind the scenes to help nonprofit organizations make the world a better, safer, saner, more beauiful place.
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