Urologists noticed a bump in vasectomies at the start of March Madness, and they took action. Vas Madness was born. Urologists got a bit of data — wow, we do a lot of vasectomies during March Madness — and took advantage of the landscape represented by that data. Nonprofit income departments can do that too, if we don’t get in our own way.
Read MoreVas Madness: What Nonprofits Can Learn From a March Madness Trend
