A Giving USA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.
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It’s a common tactic for nonprofit organizations to seek out an older donor base in the hopes of soliciting larger gifts. When most people think of millennials and Generation Z, their financial freedom to give doesn’t typically come to mind.
Read MoreHere are three ways the qualities of millennials, often seen as negative, can be leveraged for nonprofit success.
Read MoreKnowing how to effectively interact with the younger generation is imperative to successful fundraising efforts. Here are six tips to help you fundraise with the millennial generation.
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