Message Archives - NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit

Where Your Nonprofit Should Focus Its Attention Before December

October 24, 2022 Pamela Barden

Year-end is looming. It’s easy to feel overwhelmed, but when you boil fundraising down to the bare bones, our jobs are simple: Give donors a reason to donate to our organization again and again. Here are things to work on to impact your income positively before Dec. 31.

The Iceberg Effect

December 12, 2014 Duke Haddad, Ed.D.

Make sure people know what you want them to know about you. Try to control the message before it controls you.

Are the People Reading Your Mail Ruining It?

August 18, 2014 Willis Turner

Here are 17 ways to help others judge a fundraising letter.

Old Fundraising Ways, New Fundraising Ways

April 10, 2014 Pamela Barden

How do you identify what old fundraising methods are worth keeping alive and what new methods can have a positive bottom-line impact? Or in other words, how do you avoid staying with what’s comfortable even when it’s on life support or chasing what’s new just because it looks fun? A good place to start is by asking yourself these questions.

Effective and Consistent Messaging Is Vital to Fundraising Success

March 12, 2014 Jeff Jowdy

Speaking with one voice and sending consistent messages is key in fundraising success. Getting your team energized and feeling comfortable with sharing your story is a critical step in getting everyone prepared and comfortable to ask for a gift!

Nearly Half a Dozen Ways to Improve Your Numbers

November 18, 2013 Willis Turner

The technique for using concrete numbers effectively is not very concrete. It requires judgment, empathy, euphony, context and experience.

Optimize Fundraising E-mail Communications by Driving Engagement

October 15, 2013 Joe Boland

At bbcon, two fundraising professionals shared the key attributes of engaging e-mail and ways to optimize e-mail communications in their session, “Email in a Social Media/Mobile Device World.”