As a nonprofit leader, volunteers and especially board members need to be looking to you as the expert, as the leader. If you need additional expertise for various reasons, bring in consultants, advisors, board members and staff. For nonprofit success — and fundraising success specifically — be strategic and lead!
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Don’t abandon your board members when it comes to their fundraising responsibilities. Help them get there. Show them what to do. Give them training. And have some fun with it all!
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Have you ever been responsible for the creation or expansion of a major-gift club at your institution? If so, you understand the importance a gift club can play in the life of any organization. This gift-club concept works well if you keep the premise simple and focus on one gift club for development. While you may not need all four quadrants in your plan, you should try promoting a gift club with your organization. This club began as a focal point for the hospital and generated several million dollars over time to assist thousands of people engaged in the health care system. Development of this concept isn’t easy, but it’s well worth it!
Read MoreBoard members are a crucial part of any nonprofit organization’s success. When they “get it,” it makes for a fabulous relationship with the development team that benefits the organization and, ultimately, its cause. But when they don’t … well, it ain’t pretty.
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